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  • Syed, Imran.
     
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  •  Wowability : how to ...
     
     
     
     Bib #:  1228698
    Wowability : how to achieve it & why it matters /
    by Syed, Imran.
    Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
    Call Number:658.827 SYE
    Subjects
  • Brand name products -- Management.
  •  
  • Branding (Marketing)
  •  
  • Customer relations.
  • Title Statement: 
    Wowability : how to achieve it & why it matters / Imran Syed.
    Additional Title: 
    At head of title: Wow
    Description: 
    xiii, 240 p. : ill. ; 23 cm.
    Bibliography Note: 
    Includes bibliographical references (p. 219-234) and indexes.
    ISBN: 
    9780470822890 (pbk.)
    0470822899 (pbk.)
    LCCN: 
    2009509012
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